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Service
Travel Creator Campaign
Client
Hemel Europe
Year
2026
Overview
Airbnb wanted to showcase meaningful travel experiences through authentic creator stories rather than destination-focused advertising. The campaign highlighted how local culture, unique stays, and personal moments create unforgettable trips.
How we did it
We partnered with travel creators who documented their journeys from arrival to departure, capturing local cafés, neighborhoods, hidden gems, and interactions with hosts. The content was intentionally unscripted, allowing every destination to feel unique and every story to remain personal.
Our Approach
Instead of promoting properties, we focused on experiences. Every video was designed to feel like a creator's personal travel diary, encouraging viewers to imagine themselves in the same moments. This storytelling-first approach increased authenticity and made the content feel native across short-form platfor
Final Result
See the Final Creative
Views
5.7M+
Engagement
